tweak marketing http://tweakuk.com Thu, 16 Feb 2012 14:59:06 +0000 en hourly 1 care for sales http://tweakuk.com/care-for-sales/ http://tweakuk.com/care-for-sales/#comments Sun, 05 Jun 2011 16:11:58 +0000 admin http://dev.tweakuk.com/?p=47 Get close to sales, seems obvious but that mythical gap between sales and marketing still a reality in many companies. Get deep into customer segmentation, delve into customer satisfaction and sales support to discover the conversations that are going on. What are the customer pain points, address these, showcase your success stories. Be as passionate about producing sales enablement material as you are about producing adverts.

]]> http://tweakuk.com/care-for-sales/feed/ 0 big ideas and creativity http://tweakuk.com/big-ideas-and-creativity/ http://tweakuk.com/big-ideas-and-creativity/#comments Sun, 05 Jun 2011 16:11:06 +0000 admin http://dev.tweakuk.com/?p=45 The idea of the Big Idea has been around for decades. The big central proposition that stands at the core of the brand/campaign. Big ideas have evolved, become more conversation and embrace more emotional sensitivity in them. The best ideas are extendable and may evolve and take you on a journey rather than jump out at you immediately. Ideas are like relationships, some make an instant connection, others grow on you. The essence of a Big Idea is that it creates an emotional connection, and there are many ways of getting there.

]]> http://tweakuk.com/big-ideas-and-creativity/feed/ 0 make your brand meaningful http://tweakuk.com/make-your-brand-meaningful/ http://tweakuk.com/make-your-brand-meaningful/#comments Sun, 05 Jun 2011 16:10:25 +0000 admin http://dev.tweakuk.com/?p=43 What do you stand for? Making your brand meaningful will evoke a emotional connection with customers, employees and everyone that touches you. Great brands are always evolving and key is to ensure the  brand essence is an embodiment of the company strategy and culture. To be meaningful a brand has to be at the heart of the company and bring this to life in the hands of customers. Its not about painting the world red or blue with your brand colours, its about adding meaning to customers lifes, with what you stand for, creating a brand dialogue that is meaningful on a daily basis.

]]> http://tweakuk.com/make-your-brand-meaningful/feed/ 0 use social media to engage http://tweakuk.com/use-social-media-to-engage/ http://tweakuk.com/use-social-media-to-engage/#comments Sun, 05 Jun 2011 16:08:30 +0000 admin http://dev.tweakuk.com/?p=38 Social media is top of mind for marketers, so think search and share. It used to all be about search, but now its about sharing and  Facebook  is a great place to start doing this. Where else can you find a place where the average user spends 30 minutes a day on the site –  it provides an excellent new way to engage. Avoid typical banner ads, make your Facebook experience rich, set up a page, share information, listen, entertain, target and share offers with customers. Tap into the frame of mind the users are in, be clever with content and encourage the use of the ‘likes’ feature. The new Facebook targeting tools enable you to focus campaigns and get over the low click through rates some reported in the early days. With new services like Facebook Places social location services and the new advertising models and tracking, its a great place to start engaging.

]]> http://tweakuk.com/use-social-media-to-engage/feed/ 0 surrey business marketing mot http://tweakuk.com/surrey-business-marketing-mot/ http://tweakuk.com/surrey-business-marketing-mot/#comments Sun, 05 Jun 2011 16:05:57 +0000 admin http://dev.tweakuk.com/?p=34 Is it time to give your marketing an MOT?

Is the creative engine of the company running out of juice ?

Marketing MOT, personalised workshops are being offered to Surrey business. A chance to re energise and fine tune your marketing ROI. Just like your car gets a yearly overhaul and your body gets a holiday, its time to MOT marketing.

Designed as dynamic interactive sessions which generate ideas and new perspectives.

Personalised for every client.

  • Get your marketing strategy on track to support business growth.
  • Engage customers with compelling online content, leveraging social media.
  • Take your customers on a journey throughout the sales cycle.
  • Improve you lead generation programmes with increased targeting.
  • Make sure you are geared up to stay ahead of the competition.
  • Get the best value from your agency networks.

A chance to give marketing a service.

It is a unique, great value service for Surrey business. Designed to help energise marketing and a chance to think different. Entertaining and engaging, hosted in a relaxed brainstorm format, its a great team building opportunity.

Special offers, costs less than a set of new tyres!

Starting from £100 for a one to one Marketing MOT exploration session.

With more detailed half and full day Marketing MOT sessions available to help you nuture new ideas.

]]> http://tweakuk.com/surrey-business-marketing-mot/feed/ 0 what’s next http://tweakuk.com/what%e2%80%99s-next-in-2011/ http://tweakuk.com/what%e2%80%99s-next-in-2011/#comments Wed, 05 Jan 2011 16:09:14 +0000 admin http://dev.tweakuk.com/?p=40 · Keep your brand fresh, real and alive
• Tell stories and differentiate your message
· Talk, embrace social media to create rapport

· Big ideas and creativity, be bold, be brave
· Localise your brand voice, making it relevant
· Rethink your agency models, mix and match

· Be relevant with sticky compelling content
· Manage the briefing process, getting the quality right
· Keep talented people at the core of your team, bring them in when needed
* Care for sales, keep marketing close to the business

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