Social media is top of mind for marketers, so think search and share. It used to all be about search, but now its about sharing and  Facebook  is a great place to start doing this. Where else can you find a place where the average user spends 30 minutes a day on the site –  it provides an excellent new way to engage. Avoid typical banner ads, make your Facebook experience rich, set up a page, share information, listen, entertain, target and share offers with customers. Tap into the frame of mind the users are in, be clever with content and encourage the use of the ‘likes’ feature. The new Facebook targeting tools enable you to focus campaigns and get over the low click through rates some reported in the early days. With new services like Facebook Places social location services and the new advertising models and tracking, its a great place to start engaging.

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