· Keep your brand fresh, real and alive
• Tell stories and differentiate your message
· Talk, embrace social media to create rapport

· Big ideas and creativity, be bold, be brave
· Localise your brand voice, making it relevant
· Rethink your agency models, mix and match

· Be relevant with sticky compelling content
· Manage the briefing process, getting the quality right
· Keep talented people at the core of your team, bring them in when needed
* Care for sales, keep marketing close to the business

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