7 Digital Marketing Trends You Need to Know For 2023

7 Digital Marketing Trends You Need to Know For 2023

The team at Tweak are keeping an eye on a number of digital marketing trends for 2023 and as we move into the new year, it’s probably time to start thinking about the latest digital marketing trends and how they can benefit your business.

1. Influencer Relationships

Influencer Marketing will continue to increase throughout 2023 and companies that collaborate with Influencers can generate a great ROI. Developing long term influencer relationships is a great way to boost sales and reach a large audience, as the right influencer has the ability to create great content and are trusted by their followers.

Carefully considering exactly which type of influencers suit your brand will ensure that you are targeting the relevant audience with the correct reach.

2. Chatbots

2023 will see an increased use of Artificial Intelligence and machine learning using chatbots – the technology will become much more humanlike and able to handle complex tasks and queries. Freeing human customer service representatives to deal with more difficult issues, AI will fill the need for instant response, interactivity, and human gratification.

Businesses will also be able to manage and automate Customer segmentation, campaign management, lead generation so that AI can be used to create personalised marketing messages improving the effectiveness of digital marketing campaigns.

3. User Generated Content

User generated content is original, brand specific content created by customers. User generated content is incredibly powerful when it comes to attracting new customers and builds a more personal connection with your current customers. Whether it’s an image, review, testimonial or a podcast. UGC allows your brand to be seen as authentic and trustworthy.

4. Social responsibility and Advocating Diversity, Equity and Inclusion

This year we have seen an increase in businesses taking their social responsibility seriously amid growing concerns for sustainability and inclusivity and this will continue into 2023.

As we become more aware of our impact on the planet and how we can improve it businesses will need to demonstrate this to their customers who are searching out businesses who make a positive impact on the environment.

More and more websites are ensuring that that they are able to build a website that is accessible to all and considers the needs of those with disabilities, allowing for better perception, navigation and understanding using background colour, bread crumb navigation and clearer fonts to demonstrate this.

5. Short Form Video Content

Short Form Video Content will continue to be popular in 2023 as it captures the attention of today’s media users as is much easier to digest than longer forms. Short form video has proven to have the best ROI in comparison to other media formats, making it the perfect way to drive brand awareness, customer engagement and leads.

6. Big Data

The data collected by businesses is more important than ever and in 2023 we’ll see businesses being more proactive about gathering and using data in order to integrate it into their digital marketing campaigns. Big data will allow businesses to understand their target audience, measure performance and improve customer loyalty. It will support businesses in building brand awareness and allow them to create customer specific content to give their customers the best experience of their brand.

7. Outsourcing

Outsourcing is a great way to ensure that your businesses is getting more done. It will continue to be popular to outsource your digital marketing to specialised marketing agencies, who have a wealth of knowledge and can implement the growing digital marketing trends quickly and effectively.