Overview
HOMErs is a modular housing company committed to revolutionising the way homes are built while addressing pressing global challenges. Their innovative modular homes not only offer sustainable and affordable solutions but also play a vital role in helping the refugee housing crisis. By utilising modular construction methods, they can quickly adapt homes to changing needs and lifestyles, providing flexible and customisable living spaces that cater to diverse requirements.
Whether it’s addressing social housing needs or offering modern lifestyle living options, HOMErs is at the forefront of creating sustainable, adaptable, and high-quality homes for a better future.
The problem
With a dual mission to provide stable homes for displaced families and offer modern, sustainable housing options, HOMErs faced the challenge of reaching and resonating with two distinct audiences. They needed a robust digital strategy that effectively communicated their multifaceted mission, engaged potential donors, investors, and lifestyle-focused customers in multiple languages.
Deliverables
The solution
Our objective was to elevate HOMErs’ brand presence, attract investment, and raise awareness about their innovative modular housing solutions. To cater to their diverse needs, we developed a multilingual website that seamlessly integrates content for both humanitarian and lifestyle-oriented audiences in English, Ukrainian, Slovakian, and German. We crafted a comprehensive marketing strategy that emphasised HOMErs’ commitment to sustainability, affordability, and social impact.
Through a visually appealing website, engaging branded content, informative blogs, and targeted SEO efforts, we positioned HOMErs as a leader in the modular housing industry.
We supported their fundraising efforts through Seedrs, enhanced their market presence, and increased engagement through strategically promoted webinars, compelling video content, and an active social media presence.
Our email campaigns further helped to engage and educate stakeholders about HOMErs’ mission and offerings, effectively communicating their unique position.
The result
- Successfully launched a Seedrs investment campaign, attracting significant funding for HOMErs’ expansion and innovation projects.
- Increased brand visibility and engagement across LinkedIn, Facebook and Instagram leading to a growing community of followers and potential customers/ investors.
- Improved website traffic and search engine rankings through strategic SEO implementation, resulting in increased inquiries and leads.
- Hosted well-received webinars that positioned HOMErs as thought leaders in modular housing, fostering trust and credibility among stakeholders.
- Achieved high open and click-through rates for email campaigns, driving investor interest and customer inquiries about HOMErs’ modular housing solutions.
