In the realm of automotive history, few names resonate with as much impact as Tom Walkinshaw Racing (TWR). Having recently emerged from a two-decade absence, TWR is not merely making a comeback – it’s heralding a new era as a bespoke carmaker. At Tweak Marketing, we are honoured to be part of this journey helping TWR to communicate their vision through their bold new website.
The Legacy
TWR, under the visionary Tom Walkinshaw, has left a lasting impression on motorsport history. From conquering tracks in Touring Cars, Endurance, and Rally to crafting iconic road cars such as the Jaguar XJR-15 and XJ220, TWR’s legacy is synonymous with innovation, excellence, and an insatiable drive for victory.
A Tribute to Heritage
TWR’s first project car, pays homage to the roots of the brand. Based on the iconic Jaguar XJS, a forefather to the modern-day F-Type, this project is a testament to TWR’s commitment to crafting something extraordinary. Collaborating with Design Consultant Magnus Walker and Vehicle Designer Khyzyl Saleem, the design and direction of the project are in expert hands.
Looking to the Future
As TWR embarks on this journey, there is a great sense of anticipation. The revival isn’t just about resurrecting a name; it’s about forging a path forward, blending heritage with the next generation. TWR’s dedication to crafting something extraordinary is unmistakable, and at Tweak Marketing, we are excited to be part of a narrative that will undoubtedly make a lasting impact.
